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Daronet Ltd., the Israel-based web site builder dedicated exclusively to the development of e-commerce web sites for the international diamond trade, has introduced a new digital camera, designed to shoot high quality images of diamonds and jewelry to be used for transmission and posting on the Internet. The camera, branded as DaroScope, also serves as a microscope, was developed to capture mainly those diamonds traded online that are not accompanied by a gemological diamond grading report. |
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The DaroScope was developed to make commercial stones salable on the Internet. Instead of sending a diamonds out on consignment, a diamantaire can simply scan and shoot the diamonds, and send the images over the Internet to the potential buyer or present them on his web site, for the audience he chooses. |
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Currently, diamantaires incur significant costs by sending out commercial goods on consignment overseas. One not only pays for the shipment of the parcel,but also cannot offer the diamonds for sale to anyone else by saving the cost as they are out the of his inventory. The DaroScope solves that problem by saving the cost of shipment, insurance etc, while maintaining the stones in stock and available for sale. |
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How does the DaroScope work? Built into the microscope, the camera can shoot at a magnification of up to 60X. The microscope/camera invariably captures all the diamond's inclusions, no matter how small, while it also reflects the stone's brilliance and scintillation. In lower quality stones, the number of inclusions can be numerous and a significant indicator of quality and price. The stone's image is then stored into a compressed file that can easily be transmitted over the Internet and opened at the recipient's side without delay. |
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"We've already sold a number of cameras," said Elik Cohen., Daronet's general manager. "Our market research shows that the potential market for this product standsat $7 million annually. Recently, we have closed a distribution agreement with Genesis Inc, the largest diamonds management software provider in the USA. Genesis Software manages some 75% of the U.S.A diamond trade. Our co-operation will cover both Daroscope sales and the building of diamond trading internet sites. Daronet is also negotiating with other strategic partners to distribute the DaroScope in Europe and Asia." Cohen noted that Daronet is well positioned to market the camera. "The camera is another feature in the all-round e-commerce packages that we market to the diamond business worldwide. This way, we're making our clients' products even more visible." |