Daronet Ltd., the Israel-based web site builder dedicated exclusively to the
development of e-commerce web sites for the international diamond trade,
has introduced a new digital camera, designed to shoot high quality images
of diamonds and jewelry to be used for transmission and posting on the Internet.
The camera, branded as DaroScope, also serves as a microscope, was
developed to capture mainly those diamonds traded online that are not
accompanied by a gemological diamond grading report.
The DaroScope was developed to make commercial stones salable on the
Internet. Instead of sending a diamonds out on consignment, a diamantaire
can simply scan and shoot the diamonds, and send the images over the
Internet to the potential buyer or present them on his web site, for the audience he chooses.
Currently, diamantaires incur significant costs by sending out commercial goods
on consignment overseas. One not only pays for the shipment of the parcel,but
also cannot offer the diamonds for sale to anyone else by saving the cost as they
are out the of his inventory. The DaroScope solves that problem by saving the
cost of shipment, insurance etc, while maintaining the stones in stock
and available for sale.
How does the DaroScope work? Built into the microscope, the camera can
shoot at a magnification of up to 60X. The microscope/camera invariably captures
all the diamond's inclusions, no matter how small, while it also reflects the
stone's brilliance and scintillation. In lower quality stones, the number of
inclusions can be numerous and a significant indicator of quality and price.
The stone's image is then stored into a compressed file that can easily be
transmitted over the Internet and opened at the recipient's side without delay.
"We've already sold a number of cameras," said Elik Cohen., Daronet's general
manager. "Our market research shows that the potential market for this product
standsat $7 million annually.
Recently, we have closed a distribution agreement with Genesis Inc, the largest
diamonds management software provider in the USA. Genesis Software manages
some 75% of the U.S.A diamond trade. Our co-operation will cover both
Daroscope sales and the building of diamond trading internet sites.
Daronet is also negotiating with other strategic partners to distribute
the DaroScope in Europe and Asia."
Cohen noted that Daronet is well positioned to market the camera.
"The camera is another feature in the all-round e-commerce packages that we
market to the diamond business worldwide.
This way, we're making our clients' products even more visible."