DAROSCOPE HOMEPAGE
DAROSCOPE HOMEPAGE
Israel: diamond camera Daronet Ltd. 972-3-6122770diamond camera sales@daroscope.com

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TEL AVIV, ISRAEL - May 2nd, 2006 --

Online Diamond Engagement Rings with 3D view TM and the Daroscope Images.

Online diamond jeweler James Allen (www.jamesallen.com) has introduced
a revolutionary new way to help customers select the perfect
diamond engagement ring.

Using a highly realistic 3D view and real images of diamonds taken by the
Daroscope Camera, customers can now see a 360-degree rendering of their
diamond and matching engagement ring – either loose or mounted on the hand.
This is a remarkable advance in marketing fine diamond jewelry and is the closest
experience to actual being in a jewelry store.

James Allen is noted for being one of the most progressive of online diamond
retailers, offering a wide range of engagement, wedding and anniversary diamond
rings as well as diamond earrings, studs and bracelets. In addition, James Allen
keeps a database of over 55,000 of loose laboratory-graded diamonds.
All diamond jewelry items are covered by a full 30-day product return policy.


NEW YORK, NY - May 22, 2006 --

Online jeweler Jamesallen.com introduces exclusive photographed diamond inventory. Commencing Monday, May 22nd 2006, Online Diamond and Jewelry retailer James Allen (www.jamesallen.com) will start offering its customers more than 10,000 high quality photographed diamonds available exclusively on the James Allen web site.

JamesAllen.com has recently signed an exclusivity agreement with Daronet LTD, a market leader in diamond photography, for the use of the Daroscope Microscope camera (www.daroscope.com). Using high resolution images of diamonds taken by the Daroscope Camera, James Allen will now be able to show customers on its website diamond images at magnification of up to 28 times actual size. This is a first in the online diamond retail market, and represents a significant benefit to consumers shopping in the virtual world.

In addition, James Allen has secured long term supply agreements with major diamond manufacturers, insuring a steady diamond supply at competitive prices. This inventory includes a vast selection of GIA and AGS graded diamonds in a variety of shapes and qualities.

Coupled with the charming slogan “Only life is more beautiful”, JamesAllen.com offers loose diamonds and classic jewelry along with stunning 3D Movies. The diamond images and 3D movies provide customers with an excellent sense of the online product selection. The company has already been profiled as one of the leading online jewelers by media channels such as; The Washington Post, NBC News, US News & World Report and National Public Radio.

“As we broaden our diamond and engagement ring selection and add consumer friendly technology to the website, we enhance the shopping experience and help our customers become even more confident in their engagement purchases. The diamond magnified images are a great tool, since the customer can now view the clarity inclusions prior to purchase and increase the likelihood that the diamond will meet (if not exceed) their expectations.” said Jim Schultz, CEO and founder of Jamesallen.com.
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